ADVERTISING

"NEED" CAMPAIGN

Launched: August 2007
Countries: Europe and Africa

The 2007/ 2008 advertising campaign focuses on the needs of our customers and matches these needs with one of our solutions. Customer needs include reliability, flexibility, capacity, speed, versatility etc.

"I AM" CAMPAIGN

Launched: April 2005
Countries: Europe and Africa

The 2005 SMC advertising campaign poses the question "Who are you?". The answer that is unveiled reflects the key benefit that an end customer can associate with the SMC product/s featured in each advert.

"ATTRIBUTES" CAMPAIGN

Launched: April 2004
Countries: Worldwide

The SMC worldwide campaign considers the qualities that customers might ascribe to the brand from specific SMC solutions. Each concept features an innovative product(s) and the underlying promise. Descriptors include 'effortless', 'liberating', 'simple', 'reassuring', 'integrated' and 'connected'.

HOME ENTERTAINMENT MADE EASY

Launched: October 2003
Countries: Europe and Africa

The "Home Entertainment Made Easy" program, which ran from October 2003 until the end of March 2004, unveiled a pioneering new product range for home users, the EZ Stream^TM family. The debut product from the exciting EZ Stream^TM range was the Wireless Multimedia Receiver.

DISCOVER NEW DEPTHS

Launched: May 2003
Countries: Spain, Ireland, Nordics, Russian Federation, South Africa and Eastern Europe

SMC Networks, in conjunction with MARES, one of the leading vendors in innovative diving equipment took to the waters for the Enjoy Innovation (Scuba) program. The campaign ran from May until June 2003 and culminated with a fantastic scuba weekend in the Costa Brava for SMC's top-performing distributors and Di@log resellers. The program showcased the EZ Connect^TM 'g' range of wireless solutions.

ENJOY INNOVATION (TENNIS)

Launched: May 2003
Countries: France, United Kingdom, Benelux, Portugal and Italy

SMC launched a tennis-themed channel initiative in association with the sports vendor HEAD in May 2003. The objective of the campaign was to bring value to all levels of SMC's distribution channel in an innovative way and to launch the company's EZ Connect™ 'g' range of wireless solutions.

ENJOY INNOVATION (SNOWBOARD)

Launched: January 2002
Countries: Eastern Europe, Africa, Spain and Ireland

The Enjoy Innovation (snowboard) campaign, revolved around the sense of speed and freedom that snowboarding evokes - or as SMC coined it "spee-dom." These concepts were mirrored in SMC's range of 11/22 Mbps EZ Connect^TM Turbo wireless solutions, which were the product solutions showcased in conjunction with this campaign. The program ran through January 2002 until April 2002.


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